Some products or services may require more explanation, and longer ads may be necessary to convey the necessary information. It’s important to consider the type of content you are promoting and the audience you are targeting. On Facebook, video ads that are 15 seconds or shorter tend to perform well. On Instagram, a popular format is the Instagram Story, which lasts up to 15 seconds, so your ad should be able to communicate your message within that timeframe. For example, on Twitter, the maximum length for a tweet is 280 characters, so you need to be concise and to the point. However, in general, shorter ads tend to be more effective at capturing people’s attention and conveying your message quickly. This video features the song “Desaprendere (Treatment)” by fourstones, available under a Creative Commons Attribution-Noncommercial license.A) The optimal length of a social media ad can vary depending on the platform and the type of ad you are creating. For example, you might include text like this at the end of your video: Under CC licenses, synching the music to images amounts to transforming the music, so you can’t legally use a song under a CC No Derivative Works license in your video.Īlso, make sure to properly credit the musician and the track, as well as express the CC license the track is under. This means that the musician doesn’t want you to change, transform, or make a derivative work using their music.
Most importantly, you need to use music that is not licensed under a No Derivative Works license. CC-licensed music isn’t free for all uses, only some - so make sure to check out the terms (you can find these by clicking on each song’s license icon).
For more information, visit our Learn More page. For instance, a musician might use a Creative Commons license to allow people to legally share her songs online, make copies for friends, or even use them in videos or make remixes.
CC offers free copyright licenses that anyone can use to mark their creative work with the freedoms they want it to carry. What is Creative Commons?Ĭreative Commons is a system that allows you to legally use “some rights reserved” music, movies, images, and other content - all for free. Many musicians choose to release their songs under Creative Commons licenses, which give you the legal right to do things like use their music in your videos.
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